Successful careers do not just happen; successful people are not just “lucky”.
Success is something that is planned.
Successful careers are lived by people who take stock of their surroundings, and take charge of their choices.
Successful people identify, understand, and communicate the value of a unique “Professional Brand”.

Gail Johnson, along with her accomplished colleague, Mel Epstein, wrote the book Professionally Brandicapped? Personal Branding transitioned to a successful Professional Brand!

A successful Professional Brand emphasizes what makes you uniquely qualified and professionally memorable. Fortified by this knowledge and its resulting distinct competitive advantages, you will be equipped to achieve your professional goals.

Ms. Johnson teaches the career management strategies course: How to Get a Job! at the University of Texas at Tyler and represents the University as Employer Relations for the College of Business. CLICK HERE TO CONTINUE